Alamo Drafthouse Cinema

San Francisco, CA

The New Mission Theater was built in 1916, designed by the Reid Brothers in a Spanish Colonial Revival style. A 1932 renovation by Timothy Pflueger transformed it into an Art Deco-style showpiece with a 70 ft. blade sign. Closed in the early 1990’s and subsequent home to a furniture store, the building’s future was uncertain. Alamo Drafthouse Cinema, in partnership with HODGES Architecture, renovated the theater with a keen eye to maintaining its historical context. Subsequently, it was placed on the National Register of Historic Places. While restoring the lavish splendor, a full restaurant and bar were added to increase public appeal further.